Embracing Motion for Bodyform

Working closely with the team at Interbrand London under the direction of ECD Sue Daun, I pushed forward the motion language for the Libresse (Bodyform) global brand.

The Libresse brand as a category leader has undergone extensive and powerful brand updates in recent years alongside their chosen global branding partner - Interbrand.

Still in need of unifying their motion guidelines globally, I worked with the team on a injection of bold and expressive ‘V-Zone’ led motion.

This vulva-led motion design included exploration of their brand mark, application of type and other brand assets such as the V mark.