Keeping Fries Top of Mind

Working with Detail Films, I delivered the animated elements for this McDonald’s Fries social media campaign starring YouTube favourite - Poppy Cooks O’Toole.

This one was a speedy ‘fast food’ kind of delivery - demonstrating that a whole lot of production can happen in a day!

I later licensed this to the guys at Detail Films for re-use by the in-house team.

A variety of techniques were used to make the visual story ‘pop’.

Keeping it tactile, I photographed a series of scrunched paper pieces, which I later edited via Photoshop and composited using time re-mapping within After Effects.